Which strategy would you choose if your goal is to increase conversions without specifying a CPA or ROAS target?

Which strategy would you choose if your goal is to increase conversions without specifying a CPA or ROAS target?

• A. eCPC
• B. Maximize Conversions
• C. Maximize Clicks
• D. Target CPA

Answer: (B)

When you want more conversions without tying yourself to a specific CPA or ROAS target, you want the bidding system to focus on conversion volume within your budget. Maximize Conversions does exactly that: it uses historical data and machine learning to adjust bids to get as many conversions as possible given your available budget, without requiring a target cost per action. This makes it the natural fit when the goal is to increase conversions in total rather than hitting a predefined CPA or ROAS. Other options don’t align as directly. Maximize Clicks pushes for more site visits, not necessarily more conversions. eCPC nudges manual bids to improve conversion chances but still relies on cost-per-click and won’t optimize for maximum conversion volume in the same way. Target CPA fixes a cost-per-action target, which you’re explicitly avoiding in this scenario.

When you want more conversions without tying yourself to a specific CPA or ROAS target, you want the bidding system to focus on conversion volume within your budget. Maximize Conversions does exactly that: it uses historical data and machine learning to adjust bids to get as many conversions as possible given your available budget, without requiring a target cost per action. This makes it the natural fit when the goal is to increase conversions in total rather than hitting a predefined CPA or ROAS.

Other options don’t align as directly. Maximize Clicks pushes for more site visits, not necessarily more conversions. eCPC nudges manual bids to improve conversion chances but still relies on cost-per-click and won’t optimize for maximum conversion volume in the same way. Target CPA fixes a cost-per-action target, which you’re explicitly avoiding in this scenario.