Ace Your 2026 Google Account Strategist Interview – Strategize, Succeed, Shine!

Custom Intent Audiences target people who are actively considering a purchase by signals from the content they engage with. You build the audience by entering keywords or URLs that reflect products or topics of interest, or you can select from auto-created audiences Google generates based on those signals. The key idea is defining and reaching people who have the intent to purchase, with the audience updating in real-time as user behavior changes. This differentiates it from purely demographic targeting or from remarketing-based approaches, which rely on past site visits or ad interactions rather than current purchase intent. Auto-created options provide ready-made intents you can use right away.