Which statement best describes view-based view engagement conversions?

Which statement best describes view-based view engagement conversions?

• A. Watches the ad for 30 seconds or through the end; 30-day default window.
• B. Counts any impression as a conversion.
• C. Measures clicks only.
• D. Requires user login.

Answer: (D)

View-based view engagement conversions rely on linking a video view to a later conversion without a click. To attribute that conversion accurately, Google needs a persistent signal that ties the viewed ad to a specific user across devices and sessions, which only exists when the user is signed in to their Google account. Without that login, there’s no reliable way to connect the view to the conversion, so view-based engagement conversions can’t be recorded. The other details—such as what counts as a view (watching a certain portion of the video) or counting impressions or clicks—don’t address the core requirement for attribution, which is the user identity provided by signing in.

View-based view engagement conversions rely on linking a video view to a later conversion without a click. To attribute that conversion accurately, Google needs a persistent signal that ties the viewed ad to a specific user across devices and sessions, which only exists when the user is signed in to their Google account. Without that login, there’s no reliable way to connect the view to the conversion, so view-based engagement conversions can’t be recorded. The other details—such as what counts as a view (watching a certain portion of the video) or counting impressions or clicks—don’t address the core requirement for attribution, which is the user identity provided by signing in.