Which statement best describes the skippable in-stream TrueView format?

Which statement best describes the skippable in-stream TrueView format?

• A. TrueView is a skippable in-stream ad format.
• B. Non-skippable in-stream ad.
• C. Outstream video ads.
• D. Masthead.

Answer: (A)

Skippable in-stream TrueView ads are video ads that play inside content and give viewers control to skip after a short initial period. The key idea is that the viewer can choose to continue or skip, typically after about five seconds. Advertisers pay only when a viewer watches a sufficient portion of the ad or interacts with it—for TrueView in-stream, that means a view is counted if the viewer watches 30 seconds (or the full duration if shorter) or takes an action like clicking. This pay-per-view model distinguishes TrueView from ads you pay for simply by impressions. This format sits in contrast to non-skippable in-stream ads (which can’t be skipped), outstream video ads (which play outside video content), and masthead placements (a large homepage video unit). So describing TrueView as a skippable in-stream ad format is the best fit.

Skippable in-stream TrueView ads are video ads that play inside content and give viewers control to skip after a short initial period. The key idea is that the viewer can choose to continue or skip, typically after about five seconds. Advertisers pay only when a viewer watches a sufficient portion of the ad or interacts with it—for TrueView in-stream, that means a view is counted if the viewer watches 30 seconds (or the full duration if shorter) or takes an action like clicking. This pay-per-view model distinguishes TrueView from ads you pay for simply by impressions.

This format sits in contrast to non-skippable in-stream ads (which can’t be skipped), outstream video ads (which play outside video content), and masthead placements (a large homepage video unit). So describing TrueView as a skippable in-stream ad format is the best fit.