Performance Planner recommends changes for which type of campaigns?

Performance Planner recommends changes for which type of campaigns?

• A. Search Maximize Clicks or Maximize Conversions campaigns
• B. Display Network campaigns
• C. Video campaigns
• D. Shopping campaigns

Answer: (A)

Performance Planner focuses its change recommendations on Search campaigns that use automated bidding strategies—specifically Maximize Clicks or Maximize Conversions. The tool models how adjusting budgets and bids will impact performance when those bidding strategies are active, allowing it to forecast and suggest changes that can influence clicks or conversions. Other campaign types—Display, Video, Shopping—rely on different optimization setups, so the planner’s recommended changes aren’t targeted at them in the same way.

Performance Planner focuses its change recommendations on Search campaigns that use automated bidding strategies—specifically Maximize Clicks or Maximize Conversions. The tool models how adjusting budgets and bids will impact performance when those bidding strategies are active, allowing it to forecast and suggest changes that can influence clicks or conversions. Other campaign types—Display, Video, Shopping—rely on different optimization setups, so the planner’s recommended changes aren’t targeted at them in the same way.