Performance Planner can recommend changes to campaigns for which types?

Performance Planner can recommend changes to campaigns for which types?

• A. YouTube campaigns only.
• B. Display campaigns only.
• C. Search Manual CPC or Enhanced CPC campaigns.
• D. Shopping campaigns only.

Answer: (C)

Performance Planner works by forecasting how changes in budgets and manual bids will impact performance, so it can propose bid and budget adjustments only for campaigns where you control the bids directly. That means campaigns using manual CPC or Enhanced CPC are the ones where the planner can model and suggest changes. For campaigns that run with automated bidding—such as Target CPA, Target ROAS, or other Smart Bidding strategies—the system determines bids automatically, so there isn’t a bid you can adjust for the planner to optimize. Since YouTube, Display, and Shopping campaigns are typically associated with automated bidding or different optimization setups, the planner doesn’t generate bid-change recommendations for them. So the best answer is that Performance Planner can recommend changes for Search campaigns using Manual CPC or Enhanced CPC.

Performance Planner works by forecasting how changes in budgets and manual bids will impact performance, so it can propose bid and budget adjustments only for campaigns where you control the bids directly. That means campaigns using manual CPC or Enhanced CPC are the ones where the planner can model and suggest changes. For campaigns that run with automated bidding—such as Target CPA, Target ROAS, or other Smart Bidding strategies—the system determines bids automatically, so there isn’t a bid you can adjust for the planner to optimize. Since YouTube, Display, and Shopping campaigns are typically associated with automated bidding or different optimization setups, the planner doesn’t generate bid-change recommendations for them. So the best answer is that Performance Planner can recommend changes for Search campaigns using Manual CPC or Enhanced CPC.