Maximize Conversions focuses on:

Maximize Conversions focuses on:

• A. Minimize cost per click.
• B. Set fixed bids.
• C. Drive as much conversion volume as possible within budget.
• D. Target impression share.

Answer: (C)

Maximize conversions focuses on getting as many conversions as possible within the budget you set. This auto-bidding strategy uses machine learning to adjust bids in each auction to maximize the likelihood of a conversion, based on signals like user context, device, location, time, and past performance. It isn’t about paying the lowest cost per click, nor about fixing bids that stay the same across auctions. It also isn’t about targeting a specific share of impressions; the goal is outcomes (conversions) within your budget. With this approach, more budget can lead to more conversions, provided you have sufficient conversion data and demand.

Maximize conversions focuses on getting as many conversions as possible within the budget you set. This auto-bidding strategy uses machine learning to adjust bids in each auction to maximize the likelihood of a conversion, based on signals like user context, device, location, time, and past performance. It isn’t about paying the lowest cost per click, nor about fixing bids that stay the same across auctions. It also isn’t about targeting a specific share of impressions; the goal is outcomes (conversions) within your budget. With this approach, more budget can lead to more conversions, provided you have sufficient conversion data and demand.