In Performance Planner recommendations, what does a 1.5 bid scaling indicate?

In Performance Planner recommendations, what does a 1.5 bid scaling indicate?

• A. It indicates a 150% increase in the daily budget.
• B. It indicates a 50% increase in bids.
• C. It indicates a 1.5x reduction in bids.
• D. It indicates scaling of 150% in impressions.

Answer: (B)

Performance Planner uses a bid scaling factor to adjust how aggressively you bid in auctions. A scale of 1.5 multiplies your current bids by 1.5, which is a 50% increase in bids. This reflects changes to the bid amount used in auctions, not the daily budget or the number of impressions. So the interpretation is that you’re aiming for a 50% higher bid, which can influence eligibility in auctions and overall performance.

Performance Planner uses a bid scaling factor to adjust how aggressively you bid in auctions. A scale of 1.5 multiplies your current bids by 1.5, which is a 50% increase in bids. This reflects changes to the bid amount used in auctions, not the daily budget or the number of impressions. So the interpretation is that you’re aiming for a 50% higher bid, which can influence eligibility in auctions and overall performance.