In Google Analytics, when is a conversion reported?

In Google Analytics, when is a conversion reported?

• A. Time the last ad click occurred.
• B. Time the last ad impression occurred.
• C. Time the conversion actually takes place.
• D. Time the page loads.

Answer: (C)

Conversions are reported at the moment the conversion actually takes place—that is, when the defined conversion event fires (for example, a purchase, sign-up, or form submission). The time of the last ad click or the last impression isn’t when the conversion is reported; those interactions can be used for attribution, but the report records the conversion when the user completes the action you’ve defined as a conversion. In practice, you may see a tiny delay due to processing, but the event that signals the conversion is what triggers the reporting.

Conversions are reported at the moment the conversion actually takes place—that is, when the defined conversion event fires (for example, a purchase, sign-up, or form submission). The time of the last ad click or the last impression isn’t when the conversion is reported; those interactions can be used for attribution, but the report records the conversion when the user completes the action you’ve defined as a conversion. In practice, you may see a tiny delay due to processing, but the event that signals the conversion is what triggers the reporting.