Customer Match and Similar Audiences are best described as audiences that you have what for?

Customer Match and Similar Audiences are best described as audiences that you have what for?

• A. Consumers that you have CRM data for
• B. Consumers who've searched for specific products or services
• C. Consumers who are moving
• D. Highly qualified consumers ready to purchase

Answer: (A)

These features are built from data you own about your customers. You upload a CRM-based list—emails, phone numbers, or site/app users—and Google uses that to reach the right people across its properties; Similar Audiences then finds new users who resemble your existing customers. Because both rely on your own data assets, they’re best described as audiences you have CRM data for. They aren’t defined simply by people who’ve searched for something, by moving status, or by an assumption of readiness to buy.

These features are built from data you own about your customers. You upload a CRM-based list—emails, phone numbers, or site/app users—and Google uses that to reach the right people across its properties; Similar Audiences then finds new users who resemble your existing customers. Because both rely on your own data assets, they’re best described as audiences you have CRM data for. They aren’t defined simply by people who’ve searched for something, by moving status, or by an assumption of readiness to buy.