Custom Intent audiences in True View for Action target users based on what?

Custom Intent audiences in True View for Action target users based on what?

• A. They target only demographics
• B. They are not compatible with True View for Action
• C. They target people based on recent search behavior and intent
• D. They target only placements

Answer: (C)

Custom Intent audiences in True View for Action target people based on their recent search behavior and intent. This means you define signals—keywords, topics, and URLs—that reflect what people are actively researching or considering buying. YouTube (and Google) uses these signals to reach users who have shown concrete interest in a product or service, making them more likely to take action after seeing your ad. For example, if you’re advertising hiking boots, you’d include terms like “best hiking boots” or URLs from outdoor gear sites to capture people currently exploring those options. This approach focuses on intent signals rather than just who the audience is demographically or where an ad might appear, explaining why it’s the best fit for True View for Action campaigns.

Custom Intent audiences in True View for Action target people based on their recent search behavior and intent. This means you define signals—keywords, topics, and URLs—that reflect what people are actively researching or considering buying. YouTube (and Google) uses these signals to reach users who have shown concrete interest in a product or service, making them more likely to take action after seeing your ad. For example, if you’re advertising hiking boots, you’d include terms like “best hiking boots” or URLs from outdoor gear sites to capture people currently exploring those options. This approach focuses on intent signals rather than just who the audience is demographically or where an ad might appear, explaining why it’s the best fit for True View for Action campaigns.